OK, analyze this.......

This is a bit of a free-form post about an ad that I've seen here and there, most recently in Newsweek magazine. Your job is to figure out what issues are being discussed here and to post your comments. This is a 10 point assignment with a due date of Wednesday, May 6.

Where's Gus?

First correct answer (or closest answer if no correct answers are given) wins a fabulous prize.
By the way, "Mt. Washburn" is not, by itself, a correct answer.